If you want to learn about the affiliate marketing space, this book is a must-read. Becoming an niche affiliate can empower you and transform your financial life by creating new streams of income. However, it’s a complex, challenging and evolving industry, so practical tools and thought leadership are critical. Geno Prussakov‘s latest book builds on the subject matter from his previous book and presents it in an even more helpful format. Rather than a list of questions and answers as in the earlier book, this book is laid out as a week-by-week, month-by-month tactical plan for the new or experienced merchant. As an affiliate, it will give you tremendous insight into the mindset of the merchant so you can optimize your business accordingly. It should be on every affiliate marketer’s bookshelf, whether you are a merchant or an aspiring affiliate.
It may be debatable whether “an hour a day” is realistic and perhaps it’s been over-used, but the premise of allocating, organizing and prioritizing your efforts is spot on. Geno very generously shares the “tricks of the trade” and pulls back the curtain for a detailed look at how a top affiliate program manager plans, sets up, manages, and tweaks a successful affiliate program. The book is well-written and divided into delicious chunks of information that can be digested and assimilated one week at a time–or in one glorious meal if you prefer.
Geno’s expertise and passion for leadership and management development shine through as he presents an innovative approach to understanding how to motivate and lead affiliates from an organizational development background. For some readers, this chapter may be a bit too academic, but worth consideration nonetheless. He adds to the professionalism of the field with his inclusion of SWOT analysis and other management techniques into the mix for competitive market analysis. His chapter on parasitism and problem affiliates is comprehensive and replete with additional resources on this sticky topic.
You might also want to check out his previous book:
Leave a comment and let me know what you think of these books so we can continue the conversation.
