Super Bowl 2011 Kicks Off New Ads
I’m reading Marketing in the Age of Google by former Google employee and SEO expert, Vanessa Fox. In her introduction, she uses the example of the 2009 Super Bowl ads and related search engine trends to illustrate how viewer’s behavior during and after the big game has evolved to include online search. Some advertisers included their website addresses and integrated their “offline” marketing directly with online search marketing to drive traffic to the website.
GoDaddy.com features Super Bowl ads about new .co domains
This year, Super Bowl XLV was no exception. GoDaddy.com, a leading domain registration service, promoted the new .co global domains in two Super Bowl ads, one featured Joan Rivers as a new “Go Daddy Girl”. During and after the big game, I checked Google Trends and found that most of the top 10 search topics and searches were somehow related to the Super Bowl. Do you realize how powerful this marketing information can be to your small business marketing as well? By using the market intelligence from Google Trends, for example, you can immediately fine-tune your blog posts to incorporate the topics that are most important to your potential customers at that moment! As an infopreneur, you can be more agile and flexible than the big guys.
Before the game started, topics included “What time is Super Bowl 2011″ and “adthe” (which apparently was a site that streamed sports live and was shut down). After the game, many of us are searching for (and talking about) what we think are the best Super Bowl ads. What was your favorite ad?
Super Bowl XLV Ads–Did They Mostly Fumble?
You can view all 100 ads in the video clip and related article below. Leave me a comment and let me know your thoughts about this year’s ads and online marketing.
